BRIEF

Our client, a global organisation with offices in multiple continents, faced the challenge of uniting and communicating to employees. A need for regular live debates and company wide streamed events was identified. We wanted the events to be transparent, collaborative and provide company cohesion in line with the company's key values. Fast forward to the launch of the quarterly global town halls. These hybrid events featured live audiences at key office hubs and simultaneous high-quality streaming to over 3,000 employees worldwide, allowing real-time engagement and participation across time zones.

SERVICES PROVIDED
We brought together a tailored mix of services to ensure each event ran smoothly and made a lasting impact.

• End-to-End Event Planning & Management: From concept to completion, we handled the logistics, scheduling, and coordination of all town hall events.

• Supplier & Venue Management: Liaised with global and local suppliers to ensure technology, AV, and catering were consistent and high quality at all locations.

• Office Logistics Coordination: Collaborated with each office to set up dedicated viewing and participation spaces, ensuring a unified event experience globally.

• Client Stakeholder Management: Served as the central point of contact for the client, ensuring clear communication, alignment on goals, and regular updates throughout.

• Marketing & Internal Campaigns: Designed and executed pre-event promotional campaigns to raise awareness, build anticipation, and drive attendance.

• Audience Engagement Strategy: Implemented interactive features such as live Q&A, polling, and regional contributions to ensure dynamic participation.

• Event Day Operations: On-site and remote coordination to manage live sessions, troubleshoot issues in real time, and maintain a seamless viewing experience.

• Post-Event Analysis & Reporting: Collected data, feedback, and metrics to evaluate success, identify improvement areas, and support strategic recommendations for future events.

RESULTS
Our strategic approach and detailed execution resulted in significant engagement growth:

• Consistent Growth: Viewership increased by an average of 20% quarter on quarter as awareness and enthusiasm for the events grew.

• Record-Breaking Engagement: The year end global town hall attracted 50% more viewers compared to the first event, with larger engagement across all regions.

• Improved Internal Connectivity: Employees reported a stronger sense of inclusion and alignment with leadership messages and company culture.

• Positive Stakeholder Feedback: Senior leaders and regional teams commended the professionalism, clarity, and impact of the town halls, leading to an expanded scope of events for the following year.